The customer journey has changed significantly over the past few years. With relatively few channels and touchpoints, it used to be a straight line between awareness and purchase. But technologies, platforms, and consumer choices have drastically transformed both the B2C and B2B journeys.
Read our eBook to discover:
The benefits of an omnichannel customer journey
How to navigate the complexities of the omnichannel maze
How to develop an integrated approach across all channels
- Customer Journey
- B2b
- B2c
- Customer Experience
- Omnichannel Retail
- Omnichannel Commerce
- Marketing Technology Strategy
- UX
- User Experience
- Experience Design
Download the eBook below.
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