May 14, 2024

Technology Tangents | The importance of harnessing your first-party data

Credera Team

Credera Team

Technology Tangents | The importance of harnessing your first-party data
The importance of harnessing your first-party data

Credera is excited to announce the release of a new Technology Tangents podcast episode: "The importance of harnessing your first-party data."

On this episode 

We've heard that first-party data will be crucial for marketers with increased regulations and Google's ongoing depreciation of third-party cookies, yet many marketing leaders are still asking the questions, "Am I going about this the right way?" or even, "How do I actually get started?"

With this in mind, Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders at Credera, discuss the benefits of building a first-party data strategy, how to create value that drives data sharing, and tips for building a lucrative first-party data strategy.

Show outline:

  • Intro 

  • 00:45 – Definitions of first-party and third-party cookies and the need to collect first-party data

  • 6:30 - How leaders are responding to new regulations (GDPR, CCPA, etc.) and regulatory risk

  • 10:15 - When some customers want privacy and some want customized experiences...

  • 12:25 - The value of the value-exchange

  • 15:00 - Creating a valuable experience that makes users want to share their data

  • 25:10 - Technological solutions helping organizations overcome the depreciation of third-party cookies (hint: first-party data collection)

  • 29:00 - Rethinking your channel strategy and advertising approach

  • 37:04 - The functionality of data clean rooms

  • 39:32 - Fingerprinting

  • 44:00 - Why leveraging your first-party data is likely your most lucrative approach

Technology Tangents

In Technology Tangents, Credera's Global Chief Technology Officer and Global Chief Data Officer bring leaders together to discuss the modern technologies of today and how organizations should navigate the implications for tomorrow.

The discussions are fun, light-hearted, and frankly opinionated, but hopefully it gives technology leaders a sense of what matters, what to pay attention to, and what to ignore.

This podcast is available on iTunes, Spotify, and Anchor FM.

Listen now.

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