Technology Tangents | Advertising in the Age of AI

Credera is excited to announce the release of a new Technology Tangents podcast episode: "Advertising in the Age of AI".

On this episode 

In this episode, Vincent Yates and Jason Goth are joined by Kevin Erickson, Partner at Credera, to explore how generative AI is reshaping advertising and what it means for businesses, consumers, and the Internet as we know it. From AI-driven personalization to the potential rise of subscription-based models, the trio breaks down the shifting economics of digital ads.

They also examine the ripple effects, how small businesses adapt, what this shift means for accessibility, and whether traditional advertising models can survive. As AI accelerates change, what strategic moves should leaders consider? Join us for a thought-provoking discussion on the new era of advertising.

Outline

• 0:00: Intro

• 05:15: Leveraging GenAI for advertising

• 09:42: Strategic moves for leaders in the age of AI

• 17:04: Zero-click searches and the future of online traffic

• 29:53: Technical challenges to personalization

• 31:47: Automating ad creation with AI

• 35:29: Future of advertising and consumer behavior

• 39:51: Personalization in product development

• 47:58: Monetizing AI strategies for rapid growth

• 56:28: Leading through technological changes

Technology Tangents

In Technology Tangents, Credera's Global Chief Technology Officer, Global Chief Data Officer, and North America CEO bring leaders together to discuss the modern technologies of today and how organizations should navigate the implications for tomorrow.

The discussions are fun, light-hearted, and frankly opinionated, but hopefully, it gives technology leaders a sense of what matters, what to pay attention to, and what to ignore.

This podcast is available on iTunes, Spotify, and Anchor FM.

Listen now.

Connect on LinkedIn with: 

• Vincent Yates

• Jason Goth

• Kevin Erickson

• Learn more about Credera

• AI
• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• Marketing Automation
• Marketing Technology Strategy
• Marketing Tools
• Technology Tangents
• Technology Trends