![How to give your B2B customers a B2C eCommerce experience](https://images.ctfassets.net/76f8cs5bg9si/6JHw4YBQkwYxXP9A2waNIK/f9336f7b230504ade8d83e35e6ad4891/How_to_Give_Your_B2B_Customers_a_B2C_eCommerce_Experience.png?w=1200&h=630&q=90&fm=png)
A recent study found that 73% of all B2B purchasing decisions are now being made by millennials — and they’ve brought with them expectations for the dynamic, personalized digital experiences they’ve grown accustomed to in their personal lives.
Download our eBook to find out how to create a B2B eCommerce experience that feels more like B2C.