A strong digital foundation is critical for executing next-gen automotive marketing strategies that balance innovation, compliance, and customer-centricity.
- Automotive marketing strategies
- Connected car data
- Tech prospect
- AI
- Data
- Marketing Technology
- AI Strategy
- Cloud Data
- Data & Analytics
- Data Architecture
- Data Strategy
- Marketing Technology Optimization
- Marketing Technology Strategy
- Automotive
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Strategy
Jul 14, 2024
Credera’s MarTech Reference Architecture part 1: An overview of how it works
We attempt to simplify the MarTech puzzle using Credera’s MarTech Reference Architecture. This reference architecture...
Data
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Data may be the new oil, but few know how to refine it: Data strategy series part 1
No one argues about the value of data in this new century, so why are so many companies experiencing such a data discontent...
Strategy
Sep 24, 2024
Common personalization pitfalls—and how to avoid them
A few common pitfalls can derail your personalization efforts. Learn how to avoid mistakes and boost ROI for your...
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