Consumer goods

Fast-moving and customer-centric, the consumer goods industry is transforming in line with major trends like direct-to-consumer, customer personalization, and sustainability.

Why it Matters

Go above and beyond to win with consumers.

The consumer goods industry is facing disruption from all sides. Consumers are demanding sustainable products throughout the entire supply chain, new entrants going direct-to-consumer threaten market share, and companies are clamoring for the right customer data to drive loyalty and personalization.

Create value from data

Many consumer goods companies are suffering from a lack of consumer data. And when data is key to personalization and drives customer loyalty, this puts them at a disadvantage against direct-to-consumer companies who own customer data. Leaders who can capture data, convert it into valuable insights, and use those insights to drive customer personalization will win in the space.

76%

of consumers get frustrated when experiences aren’t personalized.

Focus on sustainability

Consumers are demanding sustainability from product creation to products hitting store shelves. Transparent supply chain and manufacturing processes create opportunities for differentiation from competitors.

78%

of consumers feel sustainability is important.

Explore the competitive environment

New entrants in the consumer goods industry come in all shapes and sizes, from a direct-to-consumer player competing in a niche space, to a new product from a current competitor breaking into a different channel. Savvy leaders will keep vigilant watch on the competitive ecosystem and make the right strategic moves—from acquisition to product innovation—based on analysis and data.

The Savvy CMO Survey Part 3: Building the Customer Experience of the Future

The Savvy CMO Survey Part 3: Building the Customer Experience of the...

The Savvy CMO Survey Part 3 is the third report in Credera’s four-part series that explores how chief marketing officers (CMOs) can implement an efficient and effective customer experience.

Read Now

Our Approach

Fuel growth with an experienced team.

Our team works together with leaders across the globe in the consumer goods industry, from initiatives focused on personalization to data and artificial intelligence (AI) to agile transformation, among others. We believe in working together with a tailored, results-focused team that creates real value for organizations.

Creating a promotions and commerce engine.

Global Health and Wellness Firm

Creating a promotions and commerce engine.

Cloud native development, Digital design, MarTech enablement, Product management, User experience strategy

How We Can Help

Experience the difference.

At Credera one of our core values is tenacity. The rapid evolution of the consumer goods industry demands a team who is undeterred by new challenges and can create innovative solutions, both requiring tenacity. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us. When it comes to work in the consumer goods industry, we support our clients with deep expertise from team members working across the globe. Our global scale is bolstered by a personalized, boutique feel, which is the reason we’ve been able to work alongside some of the most influential brands in the world.

Read how Credera and a leading global skincare company identify critical skincare insights through TrendSmart.
Explore how Credera and a leading eyewear company partnered to develop a machine learning model to pave the way for improving customer experience, product optimization, customer conversion, and market share growth.

Success in the consumer goods industry today is all about understanding, intersecting, and impacting customers throughout their unique journeys. We get excited about helping our clients do this at scale in a way that benefits both our clients and their customers.

Jake Carter

Chief Innovation Officer, Credera

Our Experts in the Space

We’re available to talk—and here to help.

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.

Jake Carter

Global Chief Innovation Officer

Dallas

Phil Lockhart

Global Chief Digital Officer

Dallas

Tom Gray

Principal

Dallas

Josh Nicholson

Managing Director

London

Offerings

Explore our offerings in the consumer goods industry.

Create value in the consumer goods space with the right strategic alignment, data and analytics strategy, innovation transformation, and more.

Data strategy

Today’s organizations are sitting on a wealth of valuable data. Savvy business leaders can tap into it with a comprehensive, structured data strategy.

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Data analytics

Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.

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Ecommerce optimization

Integrate data-driven shopping flows with user-centric design and search engine optimization (SEO) to reach peak digital performance.

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Innovation strategy

We help organizations take a structured approach to innovation that enables them to create and capture value.

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Strategic alignment

Connect each component of your organization on a fundamental level—harmonizing efforts, resources, and people to foster a culture of innovation, enable competitive strategies, and ultimately exceed business goals.

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Business transformation

Achieving strategic goals and transformational change by aligning people, processes, and technology is critical for execution and is key to unlocking extraordinary value.

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