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MarTech

Capture customer loyalty by enabling the delivery of personalized and relevant customer experiences at scale in a crowded MarTech landscape.​

Point Of View

Drive incremental revenue.​

Consumers are demanding personalized experiences in exchange for their loyalty. When 80% of customers prefer a hybrid buying journey, it’s critical for companies to use the right MarTech stack and strategy to organize and deliver value at each interaction. ​

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Customer insights​

At the intersection of marketing and technology, MarTech drives better customer insights by using data and technology to capture, analyze, and interpret customer interactions across channels and touch points. Putting this data together surfaces trends and preferences to better serve customers and create business value.​

70% 

of consumers say their loyalty is impacted by how well a brand understands their needs.

Customer engagement​

What is the value of a truly engaged customer? It would enhance not only revenue, but also customer satisfaction and brand perception. When deployed correctly, MarTech can both automate personalized interaction and facilitate real-time engagement. ​

80% 

of consumers are more likely to purchase from brands that provide tailored experiences.

Customer acquisition and retention​

As marketers look for ways to gain and keep customers in the fast-moving digital world, MarTech offers a streamlined approach by finding high-potential leads and creating personalized outreach for acquisition and then developing specific offers and proactive support for retention. Together these drive growth and customer value.​

71% 

of customers get frustrated when they don’t have personalized experiences.

How We Can Help

Experience the difference.

At Credera, one of our core values is tenacity. In the constantly growing MarTech space, we believe a team that overcomes the challenges of a new technology or novel problems with tenacity can find success. We call this the Credera Difference, and we invite you to hear directly from some of our clients about working with us.​ ​ When it comes to MarTech, we offer end-to-end MarTech expertise focused on creating personalized experiences that deliver meaningful customer and business outcomes. We bridge the gap between marketing, sales, and technology to ensure there is shared understanding of value across the organization, creating harmonious and effective cross-collaboration needed for MarTech to reach its potential. ​

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Credera came in and helped me as a marketing executive to realize our brand vision of sharing thought leadership and best practices as a way of providing greater client value.

Jim Aubele

Former CMO​, Ryan LLC​

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Partnerships

Discover our partnerships.

We work closely with these partnerships and have deep knowledge of these tools to deliver the best results for a client’s specific needs and goals.​

AdobeSalesforceAcquiaOptimizelySitecoreContentfulContentStackHubspotSAP Customer ExperienceOracle Marketing Cloud
AdobeSalesforceAcquiaOptimizelySitecoreContentfulContentStackHubspotSAP Customer ExperienceOracle Marketing Cloud

Our Experts

We believe we’re better together.​

At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.

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