Marketing data & analytics foundation
Build flexible data architectures that power intelligent marketing decisions, personalized experiences, and AI capabilities.
Point Of View
Marketing data that drives confident, timely decisions
We transform fragmented marketing data into actionable insights that power business growth.
By integrating governed, unified data into existing platforms, we enable advanced analytics, personalization, and AI activation capabilities that accelerate your next move.
Unified customer data platform
Complete customer views connect every touchpoint and interaction across all marketing channels.
Predictive marketing intelligence
Advanced machine learning forecasts customer behavior and optimizes campaign performance.
Self-service marketing analytics
Intuitive dashboards give your teams instant access to insights without relying on IT.
MAP: Accelerating growth with real-time insights and decisioning
See how Credera's Marketing Analytics Platform (MAP) accelerates marketing growth through connected data and real-time insights.
How We Can Help
We build marketing data foundations that accelerate growth.
Our comprehensive data strategy encompasses collection, governance, and activation specifically for marketing success. We build advanced analytics and machine learning capabilities designed for marketing use cases and workflows.
Self-service dashboards and analytics give all your teams direct access to data, eliminating bottlenecks and enabling faster decisions. We also take a privacy-first approach that ensures compliance while maximizing data utility for customer engagement and campaign optimization.
At Credera, we’ve had the opportunity to activate exceptional, harmonized, and cross-channel customer experiences that optimize conversion funnels at scale. Recently we were working with a client on a MarTech & AdTech enablement project and while sharing the envision/roadmap, the Chief Digital Officer of the client shared, “This is easily the best MarTech & AdTech enablement thinking in all of the company.” Moments like this remind us why we do what we do at Credera.
Greg Gough
Principal
Partnerships
Connected to leading cloud, marketing analytics, and data platforms
Our strategic partnerships with top marketing data platforms and analytics tools provide proven marketing capabilities.
Our Experts
Meet our marketing data and analytics specialists.
Every implementation comes with challenges, but our experts will help you navigate them. This team knows how to solve tough problems and deliver results that matter to your business.
Doug Alexander
Senior Architect
Atlanta
Phil Shon
Principal Architect
Dallas
Swami Parimal
Paul Nichols
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Contact Us
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