Contact

Podcast

Oct 7, 2026

Pure Signal | What Every CFO Needs to Know About Planning for AI

Credera Team

Credera Team

Pure Signal | What Every CFO Needs to Know About Planning for AI
What Every CFO Needs to Know About Planning for AI
--:--
--:--

Credera is excited to announce the release of a new Pure Signal episode: "What Every CFO Needs to Know About Planning for AI."

On this episode

Every AI pitch looks great on the showroom floor. The hard part comes when someone asks what it costs. On this episode of Pure Signal, hosts Kevin Erickson, Jake Carter, and Ryan Medellin sit down with Dennis Schumacher, Chief Financial Officer in the Professional Services and Technology industries, to talk about how AI actually shows up in the budget.

They cover why hours saved isn't the real ROI metric, how to turn AI savings into dollars for experimentation, and whether AI spend belongs in investment or operating expense. You'll also hear Dennis explain why the CFO may matter now more than ever.

For executives planning budgets with AI in them, the real test is simple: your costs should level off while your results keep growing.

Outline

  • 00:00 Intro

  • 04:23 First reactions to AI in the boardroom

  • 08:07 The lag between cost cuts and returns

  • 13:42 Where AI ROI shows up in the P&L

  • 16:48 Turning AI savings into experimentation dollars

  • 24:24 Budgeting for agentic labor

  • 40:39 Shadow IT and the rise of the CFO

  • 50:41 Advice for executives right now

  • 01:01:11 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Product Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

Contact Us

Let's talk!

We're ready to help turn your biggest challenges into your biggest advantages.

Searching for a new career?

View job openings