Jan 13, 2016

NRF Publication, STORES Magazine, Recognizes Pep Boys and Credera for Ecommerce Excellence

Morgan Eseke

Morgan Eseke

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NRF Publication, STORES Magazine, Recognizes Pep Boys and Credera for Ecommerce Excellence

DALLAS (01/13/2016) — The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation’s leading automotive aftermarket service and retail chain, together with Credera, a management and technology consulting firm, was recently recognized by STORES Magazine for developing and fully implementing an outstanding ecommerce strategy. Utilizing the Broadleaf Commerce open source ecommerce platform and a methodical, service-first approach, Pep Boys has dramatically increased online revenue while providing customers with a seamless omni-channel experience.

“We have rapidly seen the sales results from our ecommerce projects with Credera reach over $100M dollars,” says Tom Carey, Pep Boy’s senior vice president and chief customer officer.

Pep Boy’s philosophy has always been to lead with service. This is no different when it comes to their ecommerce strategy. Their goal is to fully integrate the ecommerce experience with the in-store service experience for the customer.

“Achieving the vision required a highly customized ecommerce solution with deep integration to Pep Boys’ enterprise store and inventory systems,” said Brian Polster, president and chief executive officer, Broadleaf Commerce.  “Broadleaf Commerce is designed for customization. One of our key goals is to provide retailers with an ecommerce framework that offers no limits.”

Operationally ecommerce purchases fold seamlessly into Pep Boys existing in-store process for service appointment and inventory management. Remarkably, educating sales staff requires less than 30 minutes of training since the system and process are strategically integrated and simplified.

“Educating sales associates isn’t difficult because the platform is so seamless,” says Tom Carey. “It’s connected to all the systems we have on the front end and back end, so it’s familiar.”

“It is absolutely amazing to see what Pep Boys has accomplished in four short years,” said Phil Lockhart, Principal at Credera who worked on the Pep Boys project. “Credera is honored to have been apart of Pep Boy’s success.”

Additional Information:

Credera and Broadleaf Commerce will be co-exhibiting at the National Retail Federation’s 105th Annual Convention & Expo in New York City, NY from January 17, 2016 through January 19, 2016.  Visit us in the exhibit hall at booth #220 to learn more about Pep Boy’s and other client’s success stories.

About Pep Boys

Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With over 7,500 service bays in over 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1- 800-PEP BOYS (1-800-737-2697) or by visiting

About Broadleaf Commerce, LLC

Broadleaf Commerce is the owner of an open-source eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality – providing the framework for companies such as The Container Store, Pep Boys, and Vology. For more information, visit:

About Credera

Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 500 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Capabilities in strategy, analytics, technology, and design ensure client success. Founded in 1999, Credera is headquartered in Dallas, TX and hosts offices in Houston and Denver. More information is available at

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