Consumer goods

Fast-moving and customer-centric, the consumer goods industry is transforming in line with major trends like direct-to-consumer, customer personalization, and sustainability.

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Why it Matters

Navigate disruption with data, AI, and new models.

Direct-to-consumer competition and challenger brands are on the move, and retail media network investment continues to increase. First-party data activation, personalized engagement, and smart content strategies drive product discoverability and conversion. Success requires orchestrating data and AI technology with transformed operating models.

Get your data ready to work.

Fragmented shopper and supply chain data slows decision-making. We help you consolidate, clean, and structure what you have so insights are accurate, accessible, and ready to drive action.

Build an agile digital operating model

Consumer brands need efficient content creation and effective content activation. We help you balance personalized consumer experiences with operational efficiency to drive success.

Transform consumer experience.

Advanced marketing and advertising technology drives personalized consumer engagement and real impact. We help you build innovative, distinct digital experiences that stand out.

The Savvy CMO Survey Part 3: Building the Customer Experience of the Future

The Savvy CMO Survey Part 3: Building the Customer Experience of the...

The Savvy CMO Survey Part 3 is the third report in Credera’s four-part series that explores how chief marketing officers (CMOs) can implement an efficient and effective customer experience.

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Our Approach

Fuel growth with an experienced team.

Our team works together with leaders across the globe in the consumer goods industry, from initiatives focused on personalization to data and artificial intelligence (AI) to agile transformation, among others. We believe in working together with a tailored, results-focused team that creates real value for organizations.

Creating a promotions and commerce engine.

Global Health and Wellness Firm

Creating a promotions and commerce engine.

Cloud native development, Digital design, MarTech enablement, Product management, User experience strategy

How We Can Help

Built on trust, focused on results

We've partnered with some of the world's leading consumer goods brands to turn scattered data into strategic advantage, move AI from concept to scale, and build teams equipped to sustain change.

Our approach is simple: We listen first, build with you, and stay until it works. Whether you're navigating compliance risk, stuck pilots, or teams that need support, we've helped clients move through it.