As you grow, your MarTech stack will grow with you. A marketing technology strategy that prioritizes flexibility and growth will serve your teams and customers in the long-term. A strategy that doesn’t do this often leads to siloed data, shadow IT, and inconsistent customer experiences.
Having a marketing technology strategy is imperative in offering your customers a cohesive, personalized customer experience. For example, ensuring the right first-party data is flowing across your stack and serving up relevant insights is key for your teams to execute data-led decisions and campaigns.
of consumers expect personalized experiences as a part of their standard service.
As marketers see artificial intelligence (AI) products and services proliferate, understanding how these fit into your marketing and technology strategy is crucial. That means ensuring your organization is set up to take advantage of the benefits in a way that is compliant, productive, and flexible as new tools become available.
Compliance: Ensure your marketing technology strategy is built on a strong core that considers security and compliance, especially when considering new AI products.
Right-sized tooling: Ensure inclusion of new AI products and tools into your MarTech stack aligns with your core strategy and implementation processes.
In this downloadable article, we offer a practical approach for CMOs (chief marketing officers) to transform their organizations through artificial intelligence (AI).
How We Can Help
Marketing and technology teams often speak different languages; our people are fluent in both. This means we ensure the implementation of truly cohesive marketing technology strategy that makes sense to all stakeholders and serves customers in the best way possible.
Don’t just take our word for it. Explore our Credera Difference series to hear directly from some of our clients about how our partnerships feel.
Explore how Ryan maximized results with a robust customer relationship management and marketing strategy.
Read how a leading pharmaceutical drug maker transformed consumer marketing through MarTech.
Alexander Thomson
Partner, Growth Capital Partners
Offerings
Regardless of where you are in your MarTech journey, our vendor-neutral consultants will ensure you are set up for success.
We will help shortlist, score, and select the right partner for your unique organizational structure.
We work to map customer journeys and frame the experiences your organization is trying to provide your target customers through our tried-and-tested workshops.
Ensure you are set up for continued success and scale with an operating model that centers on adapting to change.
Learn how to move an idea into production in a strategic and nimble way.
How effective in your organic marketing? Our search engine optimization (SEO) experts can assess and recommend opportunities for greater success.
Our deep understanding of the technology and tools will ensure your paid strategy is as efficient and effective as possible.
Our Experts
At Credera, our leaders bring their experience and backgrounds across industries while seeking to understand the nuance of each challenge. This creates real partnership and results on every engagement.
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