An Australian Federal Government Entity
Transforming digital acquisition in a dynamic environment
Credera modernised an Australian federal agency's digital infrastructure, achieving 60% faster campaign delivery, 25% improved engagement, and a 140% increase in dwell time.
At a Glance
An Australian federal government entity sought to transform their digital acquisition capabilities whilst maintaining operations for their core website platform. The organisation faced challenges in meeting acquisition targets and required a strategic partner to deliver comprehensive improvements across campaigns, user experiences, content initiatives, and high-quality digital asset development. Credera implemented an integrated solution encompassing Sitecore headless content management system (CMS) enhancement, digital experience development, secure cloud platform engineering on Azure, and continuous integration/continuous delivery (CI/CD) pipeline management. This transformation delivered remarkable outcomes: campaigns reached market 60% faster, user engagement and conversion improved by 25%, and visitor dwell time increased by 140%.
The Challenge
Modernising acquisition in a complex digital landscape
The Australian federal government agency partnered with Credera to operate their core Sitecore-hosted website whilst addressing underperforming acquisition targets. The organisation required a strategic partner to deliver a holistic programme encompassing coordinated campaigns, integrated user experiences, compelling content initiatives, and superior digital asset development. All elements needed support from highly available, scalable technology infrastructure. The agency sought a partner capable of addressing immediate performance gaps whilst establishing sustainable processes for ongoing optimisation and growth in their digital acquisition capabilities.
The Solution
From comprehensive discovery to seamless implementation
Credera initiated extensive discovery and planning to comprehend the agency's current services and technology landscape, enabling a smooth transition from the incumbent provider. The solution incorporated ongoing management and enhancement of the Sitecore headless CMS platform, development of sophisticated digital experiences, secure cloud platform engineering on Microsoft Azure, and implementation of CI/CD pipelines for rapid, secure code deployment. Credera established a dedicated service desk for incident and request management, ensuring continuous support. This multifaceted approach addressed immediate operational requirements and long-term strategic objectives.
The Results
Delivering measurable impact across acquisition and engagement metrics
The Australian federal government entity now operates a robust, modern digital platform, significantly enhancing acquisition performance and operational efficiency.
The partnership delivered substantial benefits:
Campaigns reach market 60% faster, enabling rapid response to emerging opportunities.
User engagement and conversion improved by 25%.
Dwell time increased by 140%, indicating more compelling content and intuitive navigation.
The headless CMS architecture, secure Azure cloud engineering, and automated CI/CD pipelines created a scalable foundation.
Integrated service management ensures rapid incident resolution and continuous optimisation.
Again, see math notes above and make sure we're consistent.
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