Design Sprint

Move from ideas to insights in less than a week.

Point of View

Shortcut the product lifecycle.

The new product (or service) lifecycle traditionally follows four basic steps: you have a great idea, you build it, you launch it... and only then do you learn whether users will actually use it. Design Sprints are intended to shortcut that process—getting you to learnings without investing time or resources in building and launching the idea. The key is getting possible solutions in front of users quickly, so you make decisions based on data, not intuition.

What is a design sprint?

A problem-solving approach.

Design Sprints are a problem-solving approach that use design thinking concepts to quickly generate, prototype, and test solutions to business challenges.

Step 1: Understand

Start by building understanding of the problem or opportunity at hand. What are we trying to achieve? Just as importantly, who are we designing for, and what are their needs?

Step 2: Ideate

What are the various ways we might solve the problem or tackle the opportunity? Our goal here is to cultivate multiple possible solutions before we work to cull the list.

Step 3: Decide

Of all the ways we might solve the problem, what is the team's best collective solution?

Step 4: Prototype

Craft a solution prototype that looks and feels sufficiently real to solicit feedback from users. What we're after is not perfection, but an articulation of the concept that can be used to gather input.

Step 5: Test

Use the prototype to conduct user interviews to determine if the solution has merit.