As the cornerstone of customer adoption, trust is the currency of the digital age. While consumers expect increasingly personalized, data-driven automotive experiences, those experiences introduce complex trust challenges.

Automotive OEMs need a strategic trust framework to navigate those challenges and consistently reinforce trust across all touchpoints, driving engagement and loyalty.

In this webinar, we’ll explore Credera’s approach to helping our clients build and leverage a strategic trust framework to:

• Break down silos to align product, data, marketing, and CX teams around a unified trust-building strategy

• Proactively manage trust by anticipating challenges and addressing them through transparent communication and ethical practices

• Turn trust into a competitive advantage by aligning words with actions, consistently delivering on brand promises and ethically managing data and AI