AdTech strategy & implementation

Optimize media and AdTech investments by bridging AdTech and MarTech to enhance addressability, boost ROAS, and navigate privacy laws while future-proofing growth.

Point Of View

Connected AdTech solutions that drive precision and growth

Fragmented identity signals, evolving privacy expectations, and complicated ecosystems erode both trust and ROI.

We help leading brands and publishers navigate the complex AdTech ecosystem to plan and build flexible, scalable solutions that deliver exceptional experiences and transform media investments into long-term advantage.

Connected AdTech solutions that drive precision and growth

AdTech performance & efficiency

Modern AdTech capabilities—including operating models and organizational structures—reduce inefficiencies, unify data, and drive measurable performance, turning fragmented investments into connected growth engines.

Privacy & identity assurance

Privacy-first architectures and clean-room solutions safeguard identity, unlock the full power of first-party data, and enable transparent collaboration without compromising compliance or security.

Confident measurement & monetization

Our proprietary frameworks, advanced analytics, and dashboarding solutions enhance transparency, identify monetization opportunities, and give stakeholders the confidence to scale smarter.

Credera’s MarTech Reference Architecture part 6: AdTech trends, players, & measurement

Credera’s MarTech Reference Architecture part 6: AdTech trends, players, &...

In Part 6 of our MarTech reference architecture series, we are breaking down advertising technology (AdTech), a key capability needed to broaden your marketing reach and increase your...

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How We Can Help

AdTech solutions that perform today and adapt for tomorrow

Credera bridges strategy and execution to modernize AdTech ecosystems. We evaluate technology gaps, redesign workflows, and apply AI-driven solutions to elevate advertising performance and position brands for the next wave of marketing innovation. Our pragmatic, transformation-focused approach delivers measurable impact and future-ready operations.

As part of Omnicom, we unite deep AdTech expertise with world-class creative, media, and data capabilities. We orchestrate seamlessly across agencies and partners to deliver quick wins, scalable frameworks, and trusted measurement that fuel long-term growth and confident decision-making.

At Credera, we’ve had the opportunity to activate exceptional, harmonized, and cross-channel customer experiences that optimize conversion funnels at scale. Recently we were working with a client on a MarTech & AdTech enablement project and while sharing the envision/roadmap, the Chief Digital Officer of the client shared, “This is easily the best MarTech & AdTech enablement thinking in all of the company.” Moments like this remind us why we do what we do at Credera.

Greg Gough

Principal

Offerings

AdTech strategy & implementation solutions

Unify data, technology, and privacy-first practices to optimize media performance, activate audiences, and unlock new revenue that drives scalable growth.

AdTech assessment & strategy

Evaluate and optimize advertising technologies to close the gap between MarTech and AdTech, enhancing performance, reducing costs, and future-proofing investments.

Data collaboration & monetization

Architect and implement data collaboration frameworks and monetization strategies that unlock first-party data value, generate revenue, and strengthen relationships.

Retail & commerce media

Design, launch, and scale retail media networks that leverage shopper data to maximize advertiser outcomes, enhance experiences, and create sustainable new revenue streams.

Privacy-first activation

Activate first-party data through secure, privacy-compliant frameworks that leverage clean rooms, transparent IDs, and AI workflows to drive immediate and lasting performance.

Partnerships

Powering smarter advertising through strategic AdTech partnerships

We bring you the platforms, insights, and integration expertise to enrich and activate data, optimize spend, and accelerate growth.

Our Experts

Meet our AdTech specialists.

Every initiative comes with challenges, but our experts will help you navigate them. This team knows how to solve tough problems and deliver results that matter to your business.