Low ego, big results

Transformation without the hot air

Skip the ego and get straight to results

The proof

We tried to prove ourselves wrong

But it's not just an idea, it's been well researched.

Attempt 01

Big results need big egos.

When a firm is already beating its targets, high-narcissism CEOs push significantly more risky acquisitions, moves that generate attention and self-promotion. Low-narcissism CEOs in the same position stay conservative.

Strategic Management Journal, 2025

Attempt 02

Low ego causes indecisiveness.

The opposite. Groupthink is consensus-seeking that exists to protect egos, and it suppresses the dissent good decisions depend on. Teams move faster, not slower, when disagreement is structured, expected, and safe.

Forbes, 2023

Attempt 03

Clients buy confidence.

Forrester asked buyers worldwide what actually earns their trust. Competence, consistency, and dependability came top. Charisma and salesmanship did not. Roughly two-thirds who trust a company will pay more to work with it.

Forrester, buyer trust study, 2023–24

Attempt 04

It’s charisma, not humility, that sells.

A 2025 meta-analysis pooled the evidence and tested exactly that. Leader humility has a distinct, independent effect on how people perform, over and above transformational leadership. It is not charisma wearing a quieter hat.

Silard et al., Personality and Individual Differences, 2025

The numbers

What big results look like

30mins

AI deployment, down from 77 days

Financial services

70%

Operating costs cut, from day one

Public sector

£75m

Saved per year, on average, for NHS (HSCN Programme)

Public sector

450,000

Live agreements migrated. No disruption

Automotive / financial services

100days

ERP audit work done in 5 days by our AI-powered engineers

Consumer goods

8.6

UK NPS, 12-month rolling average to August 2026

All engagements

In their words

What our clients say

Credera’s desire to ‘stand out’ and ‘fit in’ with the L&G team. Stand out performers with an eye on delivery and fit in and collaborate very effectively with the embedded L&G teams. Really happy with the service and engagement philosophy. Legal & General James Hutchins

Credera deliver big time consultancy with a boutique feel. They combine outstanding technical expertise with people that care. Their team becomes an extension of your own, with shared ownership, collaboration and outcomes at the core. Most importantly, I trust them to do what's right for our organisation. Dan Parry Assistant Director Infrastructure: Cloud, Connectivity & EUD Transformation, NHS England

Working with Credera it really feels like we are sharing a business problem that we are collaboratively trying to solve, rather than Credera selling us a particular service. Credera combines technological capability, business insight and deep commercial awareness. They are trusted advisors and we look forward to working with them in the future Alex Thomson Partner, Growth Capital Partners

The campaign - in real life

The ‘low ego, big results’ pop quiz

Hear from our CEO and Head of Marketing in a Very Serious, Very Corporate behind the scenes video on how this campaign is being used. Don’t worry, we made sure they dropped their ego for this video.

Credera… what do you do again?

Credera delivers some of the world’s most complex IT, engineering, and martech programmes across a broad range of industries. We solve data, AI, and customer experience challenges.

The technology change partner enterprising organisations trust with their hardest problems. And wouldn’t mind getting stuck in a lift with.

Three people squeezed into a lift beside a giant inflatable head, captioned “Make room for big results, not big egos.”

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