Credera and Aila have partnered to deliver transformational programs to organizations with physical retail experiences. Credera joined the Aila team at this year’s National Retail Federation event, NRF 2019: Retail’s Big Show, to connect with retailers to find innovative solutions for top-of-agenda use cases, such as buy online pickup in store (BOPIS), interactive fitting rooms, and self-checkout.
“Trends at NRF revolve around many of the capabilities that a partnership between Aila and Credera brings to retailers,” notes Credera partner Jake Carter. “Retailers are focused on how to exceed a customer’s in-store expectations and enable their associates to quickly and easily respond to customer needs. We’re excited to help innovative retail brands provide great shopping experiences in the physical space.”
Credera and Aila can partner with retailers to bring seamless and surprising digital customer experiences into the brick-and-mortar environment. Aila is a preeminent technology provider to world-class enterprises, offering a full range of mobile devices, customer-facing hardware, and cutting-edge computer vision and barcoding solutions. At NRF 2019, Aila and American Eagle Outfitters, Inc (AEO) showcased their interactive fitting room, which enhances the in-store experience through a solution built around Aila’s Interactive Kiosk and handheld associate devices. This technology provides for customer’s needs while delivering valuable customer insights to AEO.
“Credera is also pleased to offer a Marketing Measurement solution to help brands quantify the return on integrated marketing initiatives, such as Aila’s interactive fitting room experience,” says Credera manager Taylor Marley. “We leverage advanced statistical modeling capabilities to determine the optimal marketing mix against a variety of objectives, such as incremental lift, customer engagement, and/or share of wallet. This enables marketing leaders to have a more targeted impact on the top and bottom lines.”
Credera is a leading digital strategy, user experience, and technology solutions firm with specific expertise in customized solutions for retailers. Working together, Aila and Credera enable highly specific and agile in-store solutions for retailers seeking to equip their in-store employees to surprise and delight their customers and tailor the in-store experience. The potential for retail innovation enabled by Aila’s technology platform opens new opportunities for Credera to provide best-in-class solutions specific for each client.
Aila and Credera look forward to providing forward-thinking retailers with innovative and flexible solutions to increase speed to market and enrich the customer experience. If these benefits are relevant to your organization’s strategy, feel free to reach out at findoutmore@credera.com.
About Aila
Aila Technologies delivers seamless experiences for enterprises that unite real-world and online operations to delight customers, empower employees, and streamline processes at every touchpoint. Powered by their proprietary TrueScan technology, Aila’s suite of sleek fixed and mobile products add effortless scanning to iOS-based devices. Leading retailers such as American Eagle, Stop & Shop, and Rent the Runway turn to Aila for crucial enterprise use cases from point of sale and self checkout to price checking and inventory management. Learn how Aila Technologies is making every interaction and transaction they touch more valuable, for every enterprise partner, every day, at ailatech.com.
About Credera
Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 500 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Capabilities in strategy, analytics, technology, and design ensure client success. Founded in 1999, Credera is headquartered in Dallas and hosts offices in Houston and Denver. More information is available at credera.com.
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